Applying for a role in financial services can feel competitive — and often, a strong CV alone isn’t enough to get you noticed. Employers are looking for candidates who stand out, not just on paper, but in the way they present themselves, connect with the industry, and show they’re ready to add value from day one. Here’s how to do it.
Build your personal brand
Your CV tells your work history, but your personal brand tells your story. Think about how you want people in the industry to see you — professional, approachable, informed, and passionate about the sector. Make sure this comes across in your LinkedIn profile, online presence, and any content you share.
Polish your LinkedIn profile
Recruiters in financial services use LinkedIn constantly, so make it work for you. Use a professional headshot, write a headline that goes beyond your job title, and add a short, compelling summary about who you are and what you’re aiming for. Post about relevant industry news or share your perspective on sector developments to show you’re engaged.
Get qualified (or show you’re working on it)
For many financial services roles, industry qualifications give you credibility. If you’re looking at mortgages, for example, the CeMAP qualification is widely recognised. Even if you’re still studying, mention it on your CV and LinkedIn — it shows commitment and initiative.
Network with purpose
Industry events, webinars, and forums are excellent for building connections. Don’t just attend — follow up with people you meet, connect online, and keep the conversation going. Opportunities often come from relationships, not just job boards.
Do your homework before applying
A generic application is easy to spot. Tailor your CV and cover letter to the specific role and company, referencing their values and recent work. Show that you understand not only the role, but also how you can help the organisation achieve its goals.
Financial services is a sector that rewards initiative and professionalism. Go beyond sending your CV — build your profile, engage with the industry, and you’ll be far more likely to get noticed.
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